BATTLE CREEK: The drawer, the cabinet, the station, the bin. Whatever shape it takes, it’s a constant in classrooms: the spot where teachers keep snacks for any student who needs one, for any reason at all. School is taking many shapes this year too, but one constant remains: a teacher’s belief that it’s not just about what they do in the front of the class – it’s about having their students’ backs. Now it’s time Nutri-Grain® had theirs – that’s why Nutri-Grain is giving away 1 million bars to teachers across America.
Teachers dig deep into their own pockets to provide well-stocked classrooms and care packages that set their students up for success. While 60% of teachers spend an average of $300 annually on snacks for their students,1 this year Nutri-Grain is doing what it can to alleviate some of that burden with “Got Your Back” bins full of Nutri-Grain bars for teachers to provide to their students.
“Teachers have their students’ backs, and now our ‘Got Your Back’ bins have theirs,” said Sarah Reinecke, Senior Marketing Director. “With a mix of in-person, hybrid and virtual classrooms and online learning, teachers’ jobs are even more challenging. A bin of Nutri-Grain bars for K-12 teachers to offer in the classroom or share in a care package is just one way we can support our educators.”
While supplies last, when teachers apply for a free bin, they’re eligible to receive more than 400 whole grain, real fruit Nutri-Grain bars and a special “Got Your Back” blue bin. This stockpile of snacks helps teachers support their students wherever they are this school year.
Nutri-Grain is also partnering with actor Mekhi Phifer, whose mother taught for more than 25 years at a Harlem elementary school, to celebrate and thank teachers across the country. “Teaching is certainly a bit tougher this year, but I know millions of teachers are working hard to raise the bar,” said Phifer. “Nutri-Grain recognizes these new challenges and provides a great way for teachers to continue what they do best — making a difference in a kid’s day, every day.”
Starting Tuesday, Oct. 13, current K-12 teachers nationwide can sign up to receive a “Got Your Back” bin filled with Nutri-Grain bars via Kellogg’s Family Rewards: KFR.com/GotYourBackBin. A limited number of bins can be claimed each day while supplies last. Each entrant will also be entered to win one of four $300 gift cards to cover the costs of any additional snacks and supplies they need.